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It was a period when Bill GatesвЂ™s Microsoft was seen as an evil empire that crushed rivals by relying on WindowsвЂ™ near-complete control of the PC market.

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The bundling is especially notable because MicrosoftвЂ™s past efforts to integrate its own apps into Windows as a way to compete with rival products formed the basis of a landmark US government antitrust lawsuit against the software maker in the late 1990s. вЂњUnfortunately, Microsoft has never seen it that way.вЂќ вЂњChoice is better than lock-in, open is better than closed, and fair competition is best of all,вЂќ the company said in a statement.

While Slack acknowledged that Windows will continue give users options, it also noted that the bundling of Team means that the playing field may not be even.

In the current regulatory climate, the release of a product as significant as Windows, and with as much market share, has to be viewed through the lens of potential antitrust implications.

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The framing of Windows 11 is set against the backdrop of increased antitrust activity in the US, including a series of proposed bills introduced in Congress that aim to regulate Apple, Google, Facebook and Amazon вЂ“ but are murky on whether Microsoft would be covered, too. The move to integrate a burgeoning product into an established one looks like a throwback to the 1990s, when the software maker built its dominance вЂ“ and hobbled rivals вЂ“ by bundling other products into Windows, which came free and pre-installed on almost every PC shipped.Д®ven as they announced Teams would be built into the new Windows вЂ“ creating a captive audience of millions of PC users that might otherwise have skipped the product вЂ“ Microsoft executives on Thursday mentioned their desire to make Windows an open platform multiple times. Teams, introduced in 2017, started out years behind popular office-chat upstart Slack Technologies Inc, and has been catching up in recent years partly because the program is already included in MicrosoftвЂ™s top-selling Office suite of productivity programs like Word and Excel. Microsoft said it will bundle its Slack-killer, the Teams conferencing and communications software, directly into Windows, accessible with one button on the bottom of a userвЂ™s screen. вЂњToday the world needs a more open platform, one that allows apps to become platforms in their own right.вЂќД«ut one key addition to Windows 11 seems to undermine the companyвЂ™s image of openness. It allows for the brightest of design spaces enabling people to build their own businesses and communities,вЂќ said Microsoft chief executive officer Satya Nadella at the Windows virtual event. вЂњWindows isnвЂ™t just an operating system вЂ“ itвЂ™s a platform for platform creators.

The new PC operating system also builds in graphical widgets that pull news from the web, with an initial focus on local news providers, and will give readers the option to tip the publication or author for their content. The companyвЂ™s new Windows Store will let app developers use their own commerce platform, meaning theyвЂ™ll pay Microsoft no fee, where Apple requires use of its tools and levies a 30% commission on any app that made more than US$1mil (RM4.16mil) in the past year. In criticising competitors in these cases, Microsoft has held up its own behaviour as a contrast вЂ“ and the new Windows ups the ante. All three, along with Inc, are under intensifying scrutiny from global regulators over their gargantuan market power. IPhone maker Apple is fighting off a lawsuit over commissions charged in its App Store, with Microsoft backing plaintiff Epic Games Inc, and Google and Facebook have fought against Australian rules requiring them to compensate creators for news articles appearing on their ubiquitous search and social-media platforms. All these points served to let Microsoft shine a light on how itвЂ™s different than some of its rivals вЂ“ Apple Inc, Alphabet IncвЂ™s Google and Facebook Inc.

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The update also has at least one change that hearkens back to the days of MicrosoftвЂ™s own anticompetitive behaviour.ДЄt the softwareвЂ™s Thursday debut, Microsoft touted developersвЂ™ choices to avoid app commissions, emphasised the ability to use outside app stores to download rival programs, and said itвЂ™s offering promotions and financial rewards to small and local news creators.

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Microsoft CorpвЂ™s Windows 11, the latest iteration of its 35-year-old personal computer operating system, boasts loads of new of features meant to position the software giant as the polite child in a classroom full of big bad technology bullies.